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  • Name: Zhao Kefeng
  • Job Title: Partner
  • Tel: 010-85675988/5928
  • Fax: 010-85675999
  • E-mail: zhaokefeng@anjielaw.com
  • Expertise: Intellectual Property; Litigation&Arbitration

 

Admissions
People’s Republic of China

Education

  • Law Faculty of Pekinng University, LL.M
  • Law Faculty of Renmin University of China, LL.B

Working Experience

  • Partner, AnJie Law Firm;
  • Senior Associate,Junhe Law Offices;
  • Associate, An Tian Zhang & Partners;

Languages

  • Chinese
  • English

Representative Matters

Mr. Steve (Kefeng) ZHAO practices intellectual property litigation and counseling, including trademark administrative litigation, trademark civil litigation, trademark enforcement, copyright infringement, unfair competition litigations, domain name disputes and other intellectual property related contentious and non contentious matters. 

Mr. Steve (Kefeng) ZHAO handled many high profile and influential IP cases. Among these cases, Ferrero vs. Golden Monkey was selected as the best 12 enforcement cases in 2014 by the State AIC; BMW vs. Guangzhou Century Baochi was selected as one of the 2013 top eight cases by the Supreme Court, top ten cases by the Beijing High Court and also top ten cases by the QBPC; “National Liquor Moutai” opposition case was one of the most influential trademark cases in China in 2012; Michael Jordan vs. Fujian Qiaodan case was one of the most influential IP cases in the world in 2012;Ferrero vs. Liangfeng was selected as one of the 2009 six State AIC supervision cases, Sotheby’s vs. Sichuan Sufubi was named as 2008 top ten IP cases by Beijing High Court; ExxonMobil vs. Ningbo Esso was named as 2007 top ten IP cases by the Ningbo Intermediate Court.

Mr. Steve (Kefeng) ZHAO also extends his practices to non contentious IP matters, including assisting his clients to acquire key IP assets, restructuring business modes to avoid IP infringement legal risks, and assisting his clients to get public listed while key IPRs are under disputes.

Trademark and Unfair Competition Litigations

  • Acted for BMW Group in a trademark & unfair competition against a domestic apparel company. Case was selected as one of the 2012 Top 8 Cases by the Supreme Court, also named as one of the 2012 Top 10 Cases by the Beijing Higher People’s Court and the QBPC;
  •  Acted for ExxonMobil to take unfair competition actions and trade mark infringement actions against Ningbo Esso Spark Plug Co., Ltd., with parallel trademark oppositions and cancellations. Case was named as one of the 2007 Top 10 Cases by the Ningbo Intermediate Court;
  • Acted for Sotheby’s to take unfair competition actions and trademark infringement actions against Sichuan Sufubi Auction Co., Ltd., with parallel trademark oppositions and cancellations. Case was named as one of the 2007 Top 10 Cases by the Beijing Higher People’s Court, also was named as one of the 50 Most Influential Cases by the Supreme Court;
  •  Represented Apple Inc. in massive trademark infringement litigations against counterfeiters in Shenzhen;
  • Represented Andritz (China) Co., Ltd. in anti-counterfeiting civil actions;

Trademark Persecutions & Administrative Litigations

  •  Represented Philip Morris in obtaining well-known trademark recognition for “Marlboro” through administrative litigations;
  •  Advised FERRERO S.p.A. in trademark searches, registrations, oppositions, cancellations, non use cancellations;
  • Represented Pernod Ricard in trademark oppositions and cancellations;
  • Represented Thomson Reuters in trademark oppositions.
  • Represented McDonald’s in trademark clearance searches

Trademark Administrative Raid Actions

  •  Represented FERRERO S.p.A. in administrative actions in China;
  •  Represented KSB AG in anti-counterfeiting programs;
  •  Advised Reckitt Benckiser in anti-counterfeiting actions concerning its famous Durex and MoveFree brands

Recovering Stolen Core Trademarks

  •  Acted on behalf of a Korea pharmaceutical company in reclaiming its stolen core trademark from a Chinese domestic registrant through anonymous purchase;
  •  Acted for a worldwide major fastener provider in reclaiming its stolen core trademark from a Chinese domestic registrant through trademark oppositions;
  •  Acted for a worldwide major legal database provider in reclaiming its stolen core trademark from a Chinese domestic registrant through settlement negotiations;
  •  Acted for a US earphone and sound card provider in reclaiming its stolen core trademark from a Chinese domestic registrant through settlement negotiations;
  • Acted for a Korea automobile parts & accessories supplier in reclaiming its stolen core trademark through administrative litigations;

Non-contentious IP Matters

  • Advised a domestic famous acoustics public company in trademark transaction issues in acquiring the majority stock of a Danish acoustics company;
  • Advised a domestic logistics company in trademark transaction issues in acquiring the majority stock of a world famous logistics company;
  • Advised a Mexico food manufacturer in trademark transaction issues in acquiring the assets of a domestic food manufacturer;
  •  Advised a domestic major real estate company in trademark registration, trademark transaction, trademark tax issues in relation to public listing in Hong Kong;

Other Areas

  • Advised various clients in domain name related issues, customs protection issues and intellectual property counseling;

Pro Bona

  • Advise Jet Lee One Foundation in trademark registration, opposition, licensing and co-branding issues;
  • Advised a domestic logistics company in trademark transaction issues in acquiring the majority stock of a world famous logistics company;